Where Deep Industry Experience Meets Scalable Commercial Execution
Oakstreet Growth Partners is a commercial growth partner built by operators who have led and scaled transportation and logistics businesses in founder-led and sponsor-backed environments. We understand the realities of this industry—and what it takes to build a commercial engine that delivers consistent, measurable growth.
We founded Oakstreet on a simple belief: sustainable growth takes more than legacy relationships, individual sales hires, or disconnected tactics. It requires a clear strategy, a compelling customer story, the right systems, and a coordinated sales and marketing motion that teams can execute consistently.
We bring hands-on expertise and a structured commercial framework to help transportation and logistics providers grow revenue, strengthen retention, expand share of wallet, and improve customer acquisition. Our work creates near-term progress while building the capabilities to sustain it.
We focus on the lower middle market, where our operator experience, practical delivery model, and partner ecosystem can make a measurable difference in earnings growth and enterprise value.
Let’s Connect:
Bruce Roberts, Founder & CEO
Bruce is a commercial growth and operating leader with deep experience in transportation and logistics. In his late 20s, he led the commercial integration of his first transportation roll-up. Since then, he has helped PE-backed and growth-stage companies strengthen commercial performance.
He founded Oakstreet Growth Partners to bring fractional commercial expertise to transportation and logistics businesses. Working alongside operators and sponsors, Oakstreet aligns strategy, systems, and frontline execution to build a scalable, repeatable growth engine.
With 25+ years of value-creation experience, Bruce partners with leadership teams to improve revenue performance, customer acquisition efficiency, and retention—and to build commercial infrastructure that supports durable enterprise value. Oakstreet’s Growth Execution Framework supports commercial integration and growth across platforms, roll-ups, and add-on acquisitions, from diligence through post-acquisition scale.
Bruce earned his degree from UCLA and completed executive postgraduate studies at the USC Marshall School of Business.
Outside of Work
Bruce lives in Southern California with his family, including four kids, dog Tucker, and three lizards. In his free time, you’ll find him on a mountain or out on the water, recharging for the next challenge.
Let’s Connect:
James Adams, Executive Partner
Jim is an accomplished operations executive and serial entrepreneur with over 35 years of experience driving performance improvement and enterprise scale across Fortune 500, mid-market, and private equity-backed businesses. He brings firsthand expertise in leading global operations, optimizing complex systems, and accelerating post-acquisition value through disciplined execution.
Jim has held full P&L responsibility for budgets up to $250 million and teams of 200+, managing operations across 90+ countries. His leadership has fueled EBITDA growth, guided successful IPO preparation, and unified fragmented organizations through M&A integration and customer-centric transformation.
With a foundation in Lean Six Sigma and data-driven execution, Jim specializes in helping PE-backed and growth-stage companies institutionalize repeatable processes and build scalable infrastructure across the investment lifecycle—from bolt-on integration to exit readiness. He partners with leadership teams to translate strategy into operating rhythm and measurable enterprise value.
Jim holds an MBA from The University of Chicago and a BS in Mechanical Science & Engineering (Honors) from the University of Illinois Urbana-Champaign.
Outside of Work
Based in a quiet town outside Cleveland, Ohio, Jim has worked, lived, and traveled in over 45 countries. He enjoys mountain biking, snowboarding, and golfing.
Let’s Connect:
Kim Carlson, Executive Partner
With over 25 years of experience as a consultant, project manager, and product owner, Kim has a proven track record of leading large-scale cross-functional initiatives. A strategic thinker with exceptional execution skills, Kim has successfully managed over 200 projects spanning streamlining business processes for acquisitions, systems integrations, automated customer outreach programs, recurring billing, and complex scheduling initiatives.
Recognized for leadership in cross-functional team collaboration, Kim has worked closely with executives, sales, marketing, operations, product, customer support, and finance to deliver impactful solutions.
Kim has been part of teams that have won multiple notable professional awards including Webby Awards, a Digital Health Award, and the Media Excellence Award. Kim brings a unique blend of process management, technical expertise, strategic vision, detailed execution skills and hands-on leadership to every client engagement.
